Weekly Summary (Sunday/Sundae)

CC Flickr Krissy

CC Flickr Krissy

  • Two Daily Creates

It’s interesting to check everyday, even if I’m not assigned to do an assignment. The idea of thinking outside of our daily scheduled homework assignments is very stimulating. It allows me to set aside my daily worries for a moment and just have some fun. Side note: I never realized how hard it would be to describe the sky without using colors because in a sense, the word “clear” is a color.

  • Michigan Radio Website

I’d never visited this site before so it was nice to find news from another source aside from the other that I check occasionally.

  • Two Harvard Business Articles

They were a little difficult to keep up with but I think I got the overall idea of the two articles: Social networking can be used for good and bad, it’s all in how much one allows to be publicly displayed.

  • Register Blog

It makes finding everyone’s post much easier.


RE: “Branding in the Digital Age” & “What’s Your Personal Social Media Strategy?”

“Branding in the Digital Age”

I believe that the digital age has indeed helped when it comes to the relationship between companies and consumers; it has made marketing much easier. But this hinders marketing companies because social networking and the communication of consumers on Web 2.0 sites cut out the need for extra marketing from an outside company. 

Marketing companies play the role in introducing the product but once it’s out, the spread happens because of consumers communicating with others the Internet. If you look at the model below, even the method of marketing today seems like less work for the marketing company. 


“What’s Your Personal Social Media Strategy?”

In an age where your social networking profile has the ability to inform someone of your character is a scary fact. It’s scary when a person can be judged (some may say accurately) because of what they post on a blog or what they retweet or like on Twitter and Facebook.

Most people dont realize that any and everything they do on the Internet is there forever. Nothing is ever really deleted. 

As far as the issue presented in this article, I’m in agreement with the company that was “attacked” over the Internet. I would have had the same reaction because it would have been going too far to create online profiles just to respond to issues not voiced publicly. 

In my own case, I limit what I do on social networks. 

In my peer group most people hold accounts with: 

  • Twitter
  • Facebook
  • Tumblr
  • Instagram
  • (some other type of blog)
  • LinkedIn

And out of all those mediums, people only “act” professionally on LinkedIn because they feel that’s the only site potential employers might search but in actuality they are looking deeper to find a person’s true behavior. 

Personally, my strategy is to be as surface as possible on social networking sites. I don’t give out too much information and I carefully post my ideas and thoughts. 

Michigan Radio Website Response


Actual Site

The Michigan Radio site functioned as well as any other commercial news source site that I’ve visited:

  • The headlines of the stories were easily distinguishable
  • A large photo and a few paragraphs from the story was visible and then the “Read More” function was available
  • The site was very easy to manage
  • The homepage didn’t seem too cluttered
  • Because the site functions as a non-commercial mandate, there aren’t any advertisements but rather a statement of sponsorship which is neatly tucked in the side bar of the page. 

Social Networking Sites 

Both the Twitter and Facebook accounts of Michigan Radio were organized and it was apparent that the sites were active and updated daily just as the actual website. 

Thank you Michael Wesch

It’s funny that in almost all of my classes I zone out and log onto social networks like Facebook and Twitter but now that I’m in a class that actually allows me to do this (minus Facebook), I kind of don’t want to. This video, especially Michael Wesch’s intro to why he started doing this, made me realized that I am one of those students who hate school but love learning. I feel that we only go to school to get the knowledge to work a 9-5 the rest of our lives but I would rather just learn things I feel relevant to what I want to do and apply it as needed. This video really made me think deep about the past four years I’ve been here at the University of Michigan. Have I really learned what I should or did I just take the required classes just to get by? Thank you Michael Wesch.