Radio On Response

CC Flickr CubaGallery

CC Flickr CubaGallery

In this book Sarah Vowell records her daily encounters with the radio beginning on December 31, 1995. When reading the introduction, the quote that stuck out was also the one that caught Vowell’s attention.

“You will never understand radio by listening to it” –Neil Strauss 

Since being in college, I rarely listen to the actual radio. But, I can remember the summer after my senior year in high school when that’s all I did. I was a professional radio contest winner. I would have 3 phones calling in at the same time to get through the station to win anything; it didn’t matter. I hated commercials but as one who wanted to go into advertising, I listened anyway. One commercial that stuck out was in the form of a public service announcement. The voice called for listeners to take action because the FCC wanted to shut down the station. Apparently,

  • there weren’t enough listeners
  • the station contract was about to expire
  • the content wasn’t worth fighting for

I didn’t really take it serious because I thought “what would the world be like without radio” but never did I think of satellite radio or internet radio. These mediums would take over and there wouldn’t be a need for radio stations in every city and state. There would be one broadcast and that’s it.

That’s a scary thought.

This book made me remember those good old radio days and since our discussion in class last week, I’ve tried listening to more actual radio.

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2 thoughts on “Radio On Response

    • I think of it as a medium to attract listeners for purposes other than entertainment. With the stations I listened to, there were more commercials and gossip than actual songs being played. It’s all about ratings.

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